Roasting our own coffee was inevitable.
The founding days of Tree House were fueled by the ubiquitous bean. In the days since, we have been making coffee beer regularly, sometimes working together with local roasters and sometimes taking a chance on a roaster we have never met.
An overarching and plainly stated theme of the Tree House long game is to be in direct control of every variable possible in our product and presentation, thus making it exactly as we intend it to be, and uniquely ours in a way that is irreplicable.
That is why we purchased a farm to grow our own fruit. That is why we have spent the last eight years building hands-on relationships with raw material suppliers, farmers, and hop growers. And that is why we are now roasting our own coffee.
From now on, our coffee blends - and specific roast profiles - for Single Shot, Double Shot, Abstraction Coffee, and dozens of other coffee beers will be made in house to precise specifications to produce the cleanest and brightest harmony between coffee and individual base beer.
Independent from beer, we’re excited to introduce in the near future a house blend that exhibits everything we love about coffee-a flavorful, clean, expressive, easy-drinking cup of coffee. One of life’s great simple pleasures. Cold brew, nitro cold brew, and hot coffee will soon become mainstays in our retail shop, as will bags of freshly roasted coffee beans to go. Much like beer, coffee must be ground fresh and brewed right away for the best results. Purchasing beans at the source will ensure this is the case for you, each and every time.
As the sands of time roll on, we will introduce delicious single-origin roasts we discovered during our journey to this point as well as release seasonal blends that capture the shifting emotions associated with these cyclical transitions.
Each green coffee is vetted through a careful and deliberate process of first sourcing samples, roasting them to several different profiles on our sample roaster, choosing the best beans, choosing the best profile for each bean, and then proceeding on to the large roast.
A humble cup of coffee evokes so much strong emotion and memory it’s hard to overstate. Early mornings at a diner on a road trip. Waking up early to head out on a hike and fueling up over a tall cup. Holiday breakfasts with family. The smell. The taste. The high. Our intent is to contribute to, and highten this simple experience. Our approach to coffee is identical to our approach to beer. We aim to select and roast coffee that is pleasant to drink, delightfully delicious, and enjoyable all the way through the cup.
Tree House Coffee will serve to elevate our beer program while introducing a new thread of trial and exploration. It is a natural progression in a lifelong endeavor to bring amplified enjoyment to life’s little pleasures. Simple, expressive, fresh, and delicious. We are extremely excited to share it with you!